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Get People Talking About Your Business: Building Your Online Marketing Ecosystem Part XIV

By John Joyce on April 7, 2010 - Comments 0

You need to get people talking about your business.  Period.  Your product/service must offer an experience that compels customers to talk about you and recommend your business to their network of contacts.  Of course, there’s a flipside to this equation and that’s when someone has a negative experience with your business and they decide to share that information on social networks.  If you experience the latter, don’t run and hide; address the issue head-on and diffuse the situation within the same public forum it began.

To get started, visit each of these sites to determine if your business is listed and what people are saying.  Claim your business, manage the conversation and address issues as soon as possible.  You can’t make these sites go away so your best bet is to develop a strategy to make them work in your favor.  This is an yet another social medium that isn’t perfect and is continuously evolving and your strategy will have to do the same.

customer reviews and ratings services for small business

Click to see interactive online marketing ecosystem.

By now you’ve heard all the hoopla about Yelp having “long faced criticism that it gives preferential treatment to businesses that advertise with the company.”  Although Yelp maintains that there is no connection between the two, they did announce significant changes to the service this week.

Service providers like Yelp have proven how lucrative the local search advertising market is and Google is currently testing Enhanced Listings in Google Local Business Center that would allow business owners to create a unique, differentiated listing.  Google’s beta service currently offers the following:

  • Add yellow tags to promote coupons, a photo of your business, and more.
  • Stand out in local business results on Google & Google Maps.
  • See your performance in your account anytime.
  • Cancel anytime. Pay just $25 a month.

Will Google face the same scrutiny as Yelp?  We’ll have to see how this plays out but, if Google can collect $25 per month from a large percentage of small business owners, there’s a good chance we’ll see this rolled out in the near term.

The bottom line for businesses, especially “local” businesses, is to be aware of all these feedback sites and to monitor your reputation regularly.

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