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Add Personality To Your Website: Building Your Online Marketing Ecosystem Part XI

By John Joyce on March 30, 2010 - Comments 1

There has been a great deal written over the past year regarding the value of including video on your small business website.  The two main objections we hear over and over again are 1) I don’t have the time to create video content and 2) I don’t have the budget for the equipment and editing software.

Click to view interactive online marketing ecosystem.

Many of us said we didn’t have time to blog but now it’s a regular part of our daily/weekly routine and has become second nature.  So, the next logical progression is to begin integrating some interactive and engaging video content that will boost traffic and also keep visitors on your site longer.

Is there someone you would like to interview that your readers would find interesting?  Could you create a demo of a product or service that would be more compelling than a simple blog post?

So, you’re going to need a video camera (if you don’t already have one that can be plugged into your computer), editing software, and knowledge of integrating video into your website.

If you don’t feel comfortable getting involved in the editing and slicing of your content, you should check out a new service from Pixability where they send you a Flip camera, you shoot your video and send the camera back, and they create a professionally edited video masterpiece and send it back to you.

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