Posts Tagged ‘search marketing’
By John Joyce on January 12, 2012 - Comments 0
Oh, and did I mention that he currently works for Twitter?
“We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone,” the company said in a statement. “We think that’s bad for people, publishers, news organizations and Twitter users.”
If you haven’t heard about the new Google+ Your World, check out this article over at Venturebeat.com. I’m not really sure this is a big deal at the moment, as Google+ adoption as slowed considerably, but, if it continues to gain mindshare, we could see another antitrust suit levied against the search giant.
What are your thoughts?
By John Joyce on January 11, 2010 - Comments 0
I was reviewing analytic data for my website last night and was surprised to see that a visitor had arrived at my site by searching on “internet marketing consultant” from Bing. The search term is obviously relevant to my business but it’s a fairly broad and competitive search term for which I don’t show up on the first page in general search engines. When I followed the search link and scrolled to the bottom of the page, I noticed the local search result:
Bing automatically served this result based on the geographic location of the searcher. This is really very intuitive since local search has become a large percentage of total activity on the big three search engines.
I would have to visit http://maps.google.com to get a similar result from Google and if I were to start at the main Google search bar, http://www.google.com, I would have to use the “long tail” search phrase, online marketing business near shirley, ma, to finally get the following result:
It’s very frustrating that Google Maps and Google Search are two separate entities and there isn’t a way to configure the presentation of results. Using Bing, I can choose “all results” or “local results” from the left menu pane. At the very least, Google needs to add “Local” to the list of options like video, news, etc.