Posts Tagged ‘offline marketing’
By John Joyce on October 28, 2010 - Comments 2
If you have a local business and still rely on direct mail to reach prospects as well as existing customers, then you have experienced the fear of not knowing whether you have achieved any ROI. What if you could actually track the audience response to your direct mail campaigns and even follow their progress through your own online portal? What if you could track their referral activity once they transitioned into the online world and allow them to utilize social networking links to evangelize your offer to their network of contacts? And, finally, what if you could reward these customers based on their influence and ability to drive new customers to your business? That would be just Dukky!
I read an article about a company called Dukky in the July 2010 issue of Entrepreneur Magazine where the founder of Dukky, Shawn Burst, had an idea to revive the dying direct marketing and print industries. Let’s face it, more than 99% of “junk mail” goes directly into the trash. But, with this solution, you have a lead generation system that marries the offline marketing world with the online marketing world. Take a look at the video below to get a better understanding of exactly how Dukky works:
“According to the Direct Marketing Association, more than 54 percent of all advertising spending in the United States goes into direct-marketing channels. Spending in 2009 was more than $149 billion; direct mail and catalogs alone made up $44.4 billion of that.”
Businesses spent more than $44B in 2009 on direct mail and catalogs and they have no idea what kind of return they’re getting on their investment. Now, Dukky will allow them to develop direct mail campaigns that can be tested and tracked for effectiveness.
For the small businesses that use postcards to remain top-of-mind with prospects, now you can entice them to participate in a more interactive process, to better understand your USP and to share a special offer with their social network. Dukky’s small business solution is currently in beta and pricing starts at $99/month so I suggest you get in touch with them and find out how they can help you leverage their solution to grow your business.
The reports of direct marketing’s death have been greatly exaggerated – according to Shawn Burst at least.