The Small BizNest » customer focused http://www.thesmallbiznest.com Hatching the Future of Your Business Thu, 12 Jan 2012 16:02:20 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Do What You Love And It Will Show http://www.thesmallbiznest.com/marketing/do-what-you-love-and-it-will-show/ http://www.thesmallbiznest.com/marketing/do-what-you-love-and-it-will-show/#comments Mon, 09 Nov 2009 14:56:33 +0000 John Joyce http://www.thesmallbiznest.com/?p=387 I came across this video clip over the weekend and it’s a great illustration of harnessing your passion to fuel business success.  John Nese was able to take a childhood idea and turn it into a thriving niche retail business that empowered him to tell the giants of the industry (Coke and Pepsi) that he wasn’t interested in selling their products.  I almost felt like I was watching a scene from the movie “Being There” because Mr. Nese makes everything so easily understandable.  His passion is undeniable and it goes beyond just being a soda pop enthusiast.  Here are my takeaways from this great story:

1. Know your customer.

2. Know your product.

3. Know your market.

4. Maintain a clear vision and execute.

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