Need Real Time Analytics? Announcing Small Biz Insight

By John Joyce on February 25, 2010 - Comments 0

Small Biz Insight is a real time web analytics service allowing you to view up to the minute data on the traffic to your web site. Most services don’t allow you to make split second decisions because of a substantial delay in their delivery of your website data.

Real time data lets you react to changes in your traffic as they occur. For example, if you had an article that hit the front page of a popular site like digg.com, you would see the traffic spike in Small Biz Insight immediately, along with links back to the sources sending you the traffic. Knowing this, you could make changes to your site or to the article itself to take advantage of the situation.

If instead you relied solely on a service like Google Analytics, it would be up to 24 hours before you even knew about the traffic, and by then it would be too late to do anything about it.

Here is a partial list of the real time information available to you in Small Biz Insight:

• Customizable dashboard
• Filtering and segmentation
• Twitter analytics
• iPhone version
• Goals and conversions
• Campaign tracking
• Support for Google Analytics tags
• Information on each individual visitor

There are two versions of Insight available – Self Serve for $9.95/month and Managed for $19.95 which will include customization and reporting services.  If you’re interested in learning more, please send us an email at info@thesmallbiznest.com or call us at (800)277-1187.

Google Analytics: More Powerful, Flexible And Intelligent

By John Joyce on October 26, 2009 - Comments 0

Amost a year after everyone’s favorite Analytics Guru, Avinash Kaushik, unveiled significant new Google Analytics features, they’ve added another impressive round of enhancements.  The real value of this latest upgrade is that GA continues to automate the process of answering the big question in web analytics -  “why?”

Google Analytics had always lacked the ability to take a more granular look at data and be able to slice an dice information on the fly.  According to the announcement on Google’s blog, GA has now become more powerful, flexible and intelligent:

Engagement Goals – Measure user engagement and and branding success.

Expanded Mobile Reporting - Track mobile websites and mobile apps.  Initial release will support tracking of PHP, Perl, JSP and ASPX sites.

Advanced Analysis Features – Remember when Microsoft introduced pivot tables in Excel?  This type of functionality was added to GA last year and now, you can filter the rows in a table based on different metric conditions.

Multiple Custom Variables – You can now define and track visitors according to visitor attributes, session attributes and page-level attributes.

Sharing Segments and Custom Report Templates - You can share the URL link for a report with anyone who has an Analytics account and a pre-formatted report template will automatically be imported.

Analytics Intelligence (I can’t wait to try this feature) – This feature is based on a new algorithmic driven intelligence engine.  The gathered information will generate alerts when there are significant changes in the data patterns of your site metrics and dimensions.

Custom Alerts – Set your own alert criteria and identify delivery mechanism.

Google continues to enhance the most powerful FREE tool on the internet and business owners should do their best to take advantage.