Posts Tagged ‘analytics’
By John Joyce on March 2, 2011 - Comments 0
The only way for you to accurately understand which Key Performance Indicators (KPIs) you should track is to understand which answers you are seeking. Reports are useless if they don’t tell a story, give insights, and offer measurable/actionable tactics that help you achieve your goals. You must take a step back and develop a thought process that maps KPIs to your overall business strategy.
Here’s an example. Maybe you’ve recently deployed Google Analytics on your website and you’re wondering why you haven’t been able to leverage the great data that’s being gathered such as:
- Total Unique Visitors
- Bounce Rate
- New Visits
- Traffic Source
- Average Time On Page
By John Joyce on October 29, 2010 - Comments 2
Your site might look fine on the surface but it could have many issues you’re not even aware of and this could be hurting your lead generation and customer conversion efforts. Here are five tools that will allow you to take a look under the hood and get an in-depth diagnostic view of your website:
1) Website Grader
Website Grader actually gives your website a grade, X/100, based on it’s adherence to “searchability” best practices relative to the other sites that have been tested. (currently 2,973,941 sites have been graded) A report is generated and offers areas for improvement including the following:
- Checks for a blog and gives a grade
- Number of indexed pages
- Readability level
- Inbound links
- Do you have a permanent 301 redirect of yourcompany.com to www.yourcompany.com?
- Is your domain going to expire soon? (it’s important to show the search engines you’re in for the long haul)
- Do you have an RSS feed? Do you have a conversion form?
2) W3C Validator
The W3C Markup Validation Service checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. The whole concept behind the W3C organization is to encourage the use of standards compliant, user-friendly and accessible code. The feedback from this tool is extremely technical and would be best suited for your website developer.
Pear Analytics has a more friendly user interface and offers great detail on how to fix website issues and the degree of difficulty for each recommended change. Some of the relevant checks they perform are as follows:
- 404 error handling
- Do you have analytics installed?
- Domain age (the older the better)
- Duplicate content
- Do you have a sitemap?
The Reaction Engine is another bare bones technical tool that is geared toward the developer crowd. The key difference with this tool is that it analyzes the SEO performance of a URL based on a given key phrase.
Woorank is a very comprehensive reporting tool with a great looking interface and the ability to save a copy of the report as a pdf. You can drill down and gain a great deal of insight from stats such as:
- Traffic to your site
- Valid robots.txt file
- Related websites
- Directory listings
- Social media presence
The one caveat I did find when trying each of these tools? Some of the results are inconsistent, for example, Pear Analytics reported that I did not have an H1 heading and the others saw that I did. So, if you’re going to take the plunge and optimize your site using free tools, make sure you get a second opinion before making any big changes.
Of course, if you’re not comfortable doing this yourself, please reach out and we’ll give you a hand.
By John Joyce on February 25, 2010 - Comments 0
Small Biz Insight is a real time web analytics service allowing you to view up to the minute data on the traffic to your web site. Most services don’t allow you to make split second decisions because of a substantial delay in their delivery of your website data.
Real time data lets you react to changes in your traffic as they occur. For example, if you had an article that hit the front page of a popular site like digg.com, you would see the traffic spike in Small Biz Insight immediately, along with links back to the sources sending you the traffic. Knowing this, you could make changes to your site or to the article itself to take advantage of the situation.
If instead you relied solely on a service like Google Analytics, it would be up to 24 hours before you even knew about the traffic, and by then it would be too late to do anything about it.
Here is a partial list of the real time information available to you in Small Biz Insight:
- Customizable dashboard
- Filtering and segmentation
- Twitter analytics
- iPhone version
- Goals and conversions
- Campaign tracking
- Support for Google Analytics tags
- Information on each individual visitor
There are two versions of Insight available – Self Serve for $9.95/month and Managed for $19.95 which will include customization and reporting services. If you’re interested in learning more, please send us an email at firstname.lastname@example.org or call us at (800)277-1187.
By John Joyce on October 26, 2009 - Comments 0
Amost a year after everyone’s favorite Analytics Guru, Avinash Kaushik, unveiled significant new Google Analytics features, they’ve added another impressive round of enhancements. The real value of this latest upgrade is that GA continues to automate the process of answering the big question in web analytics - “why?”
Google Analytics had always lacked the ability to take a more granular look at data and be able to slice an dice information on the fly. According to the announcement on Google’s blog, GA has now become more powerful, flexible and intelligent:
Engagement Goals – Measure user engagement and and branding success.
Expanded Mobile Reporting - Track mobile websites and mobile apps. Initial release will support tracking of PHP, Perl, JSP and ASPX sites.
Advanced Analysis Features – Remember when Microsoft introduced pivot tables in Excel? This type of functionality was added to GA last year and now, you can filter the rows in a table based on different metric conditions.
Multiple Custom Variables – You can now define and track visitors according to visitor attributes, session attributes and page-level attributes.
Sharing Segments and Custom Report Templates - You can share the URL link for a report with anyone who has an Analytics account and a pre-formatted report template will automatically be imported.
Analytics Intelligence (I can’t wait to try this feature) – This feature is based on a new algorithmic driven intelligence engine. The gathered information will generate alerts when there are significant changes in the data patterns of your site metrics and dimensions.
Custom Alerts – Set your own alert criteria and identify delivery mechanism.
Google continues to enhance the most powerful FREE tool on the internet and business owners should do their best to take advantage.