By John Joyce on August 23, 2011 | Comments (0)
MOO and Network Solutions have teamed up to bring a great offer to small business owners here in the US. If you purchase MOO Business Cards or MiniCards between now and September 4th, you’ll get a free domain name from Network Solutions.
It doesn’t get much easier than that. MOO alllows you to create high-quality, unique Business Cards or MiniCards where you can showcase yourself or business with a unique image on the back of each card. Take advantage of this offer now.
By John Joyce on June 29, 2011 | Comments (0)
I have been a bit lax in writing here at The Small BizNest since joining the MOOCrew but figured I could make up for it by offering some freebies to you all. MOO has developed some great new sticker products that allow businesses of all types to add some creativity to their offline marketing efforts. MOO round stickers and labels are printed on thick, durable vinyl with a glossy finish. There are four stickers/labels printed on a perforated sheet, so you can tear and share one or more at a time, or use an entire sheet to show off 4 of your different designs at once. The sticker sheets come in a protective box that you can easily re-brand and sell or give as a gift to clients.
If you’re one of the first 75 people to follow this link, you’ll be able to order a set of round or rectangular stickers completely free!
By John Joyce on May 14, 2011 | Comments (0)
Today’s hot Internet property is Groupon, the social media coupon marketer many small businesses are adding to their marketing mix. Many small businesses have benefited from the Groupon’s ability to generate foot traffic and introduce them to new customers. But be forewarned: a Groupon campaign can be a monster that quickly sends you thousands of customers regardless of your inventory levels or readiness to process them. So, before you make the decision to augment your marketing efforts with a Groupon campaign, you have to do your homework. [read more..]
By John Joyce on March 24, 2011 | Comments (0)
This question is reminiscent of the discussions many of us had 10-plus years ago when business owners were contemplating whether or not they needed a website. In hindsight, it’s pretty easy to see that Bill Gates’ vision of “a PC in every home and in every business” has been realized and online search is now universally available.
So, before you ponder the merits of mobile marketing and your specific business goals, let’s first take a look at evolving online marketing tactics and the associated opportunity cost of excluding … [Read more at OPEN Forum]
By John Joyce on March 2, 2011 | Comments (0)
The only way for you to accurately understand which Key Performance Indicators (KPIs) you should track is to understand which answers you are seeking. Reports are useless if they don’t tell a story, give insights, and offer measurable/actionable tactics that help you achieve your goals. You must take a step back and develop a thought process that maps KPIs to your overall business strategy.
Here’s an example. Maybe you’ve recently deployed Google Analytics on your website and you’re wondering why you haven’t been able to leverage the great data that’s being gathered such as:
- Total Unique Visitors
- Bounce Rate
- New Visits
- Traffic Source
- Average Time On Page