Posts Tagged ‘small business growth’
By John Joyce on June 29, 2011 - Comments 0
I have been a bit lax in writing here at The Small BizNest since joining the MOOCrew but figured I could make up for it by offering some freebies to you all. MOO has developed some great new sticker products that allow businesses of all types to add some creativity to their offline marketing efforts. MOO round stickers and labels are printed on thick, durable vinyl with a glossy finish. There are four stickers/labels printed on a perforated sheet, so you can tear and share one or more at a time, or use an entire sheet to show off 4 of your different designs at once. The sticker sheets come in a protective box that you can easily re-brand and sell or give as a gift to clients.
If you’re one of the first 75 people to follow this link, you’ll be able to order a set of round or rectangular stickers completely free!
By John Joyce on March 2, 2011 - Comments 0
The only way for you to accurately understand which Key Performance Indicators (KPIs) you should track is to understand which answers you are seeking. Reports are useless if they don’t tell a story, give insights, and offer measurable/actionable tactics that help you achieve your goals. You must take a step back and develop a thought process that maps KPIs to your overall business strategy.
Here’s an example. Maybe you’ve recently deployed Google Analytics on your website and you’re wondering why you haven’t been able to leverage the great data that’s being gathered such as:
- Total Unique Visitors
- Bounce Rate
- New Visits
- Traffic Source
- Average Time On Page
By John Joyce on January 5, 2011 - Comments 0
This is really the prelude to a book review that is forthcoming but I wanted to start the conversation about challenges facing small business owners when determining which technologies will have a positive impact on their overall business growth. The prevalence of open source development platforms has become a double-edged sword. The good news: Anyone can develop applications fairly easily. The bad news: Anyone can develop applications fairly easily.
There are so many choices that it’s impossible to keep abreast of new technology, new versions of existing products and new companies popping up in already crowded markets. The alternative, however, is to stick your head in the sand and be left in the dust by your competitors.
Phil Simon has written a book that offers real world examples of small businesses that are enjoying success by harnessing the power of emerging technologies. Please look out for a full review in the coming weeks and be sure to check out the book yourself.
By John Joyce on April 13, 2010 - Comments 0
Good morning/afternoon, my name is John/Jeff and I would like to empower/scare you with some scientific research data that illustrates how great/terrible the outlook is for small business owners.
Yesterday, the American Chamber of Commerce Executives (ACCE), SCORE, and the Association of Small Business Development Centers (ASBDC), along with Constant Contact, released survey results stating that Seventy-nine percent of small businesses revealed a confident to neutral outlook for the U.S. economy over the next 12 months.
Key findings from this survey of nearly 7,000 small business respondents are as follows:
– Small businesses anticipate growth in 2010
– Small businesses are doing more with less
– Small businesses look for new efficiencies as costs increase
– Small businesses question government support
However, this morning, the National Federation of Independent Business monthly business index stated, “U.S. small business owners have little confidence in the economy and are in no rush to hire or expand, despite signs the recovery is picking up”. The interpretation of this number is extremely negative and points to a lack of confidence in the economy but, more importantly, a realization that Congress and the Obama administration have offered nothing to help small businesses grow during these difficult times.
So, what does this mean? Are things good or are they bad? I’ve begun to just chuckle at this type of seemingly impossible conflict of data collected from the same overall pool. I’m sure both are scientifically sound but to have such disparity in results is confounding for business owners. Should we double-up or start building the fallout shelter?
Maybe we should just stop reading the news. Either way, the only thing that matters is your personal experience and, in many cases, what your instincts tell you. We all have to be cautions in uncertain times but must also recognize when to take risk and build our own foundation for recovery and growth.