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Posts Tagged ‘search engines’

Be The Subject Matter Expert: Building Your Online Marketing Ecosystem Part XVI

By John Joyce on May 5, 2010 - Comments 0

Raise your hand and answer questions so people know you're the expertIf you know the answer to a question, you had better raise your hand and let everyone know that you are a subject matter expert.  There are plenty of prospective customers out there looking for answers and all you have to do is share your experience and knowledge with them.  I use a service called Lotusjump (affiliate link) which automates the process of finding questions that pertain to specific keywords I have entered into their system.  Not only do I benefit from positioning myself as being knowledgeable in a specific area, but each answer posted is now an inbound link to my site.  There is a modest monthly fee for this service but it saves you a bunch of time and teaches you how and where you should be investing your SEO resources.

You would be surprised how many prospective customers are asking questions on sites like Answers.com and Yahoo Answers.  And, for the most part, they’re more than happy to award you “the best answer” moniker for taking the time to give thoughtful and insightful answers.

Much like blogging, it might take you awhile to find your “voice” and style for answering questions but this will develop over time.  The most important thing to remember is that you don’t want to be the “blah, blah, blah, hey look at me” guy/girl.  Here are a few guidelines for effectively highlighting your knowledge and experience:

  1. Make sure the question is clear.  Don’t be afraid to ask for quick clarification.
  2. Get right to the point.  Don’t yammer on like Ron Burgundy about being “a big deal”.
  3. Be authoritative.  You need to do x, y and then z.   Don’t do a, b or c.
  4. Tell them why.
  5. When possible, insert links to your site, white papers, etc.

Online Marketing Ecosystem

Although it isn’t included in the image to the right, LinkedIn is another great place for you to build your reputation as an expert.  Since this is a business site with millions of members the competition for “best answer” is substantial as compared to the standard answer forums.

Take a look at these sites to get an idea of the questions you can expect and study the responses of the people who have given the best answers.  It’s not that complicated.  People have questions and you have answers.  So, get to work!


Is Bing Better for Local Search than Google?

By John Joyce on January 11, 2010 - Comments 0

I was reviewing analytic data for my website last night and was surprised to see that a visitor had arrived at my site by searching on “internet marketing consultant” from Bing.  The search term is obviously relevant to my business but it’s a fairly broad and competitive search term for which I don’t show up on the first page in general search engines.  When I followed the search link and scrolled to the bottom of the page, I noticed the local search result:

internet marketing consultant local search in Bing

Bing automatically served this result based on the geographic location of the searcher.  This is really very intuitive since local search has become a large percentage of total activity on the big three search engines.

I would have to visit http://maps.google.com to get a similar result from Google and if I were to start at the main Google search bar, http://www.google.com, I would have to use the “long tail” search phrase, online marketing business near shirley, ma, to finally get the following result:

Internet marketing consultant local results

It’s very frustrating that Google Maps and Google Search are two separate entities and there isn’t a way to configure the presentation of results.  Using Bing, I can choose “all results” or “local results” from the left menu pane.  At the very least, Google needs to add “Local” to the list of options like video, news, etc.


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