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The New Small: Gain Leverage Through Technology

By John Joyce on February 16, 2011 - Comments 0

How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies

The New Small:  How a new breed of small businesses is harnessing the power of emerging technologiesPhil Simon offers a comprehensive view of technology past, present and future as it pertains to empowering small business owners to compete, adapt and grow as effectively as possible.  Many of the stories and examples highlighted in the book include lessons learned from Simon’s past experience working with big companies – mostly how NOT to operate your business.

The New Small takes a holistic view of working smarter  by identifying major technology trends and explaining how the landscape has changed and why you need to understand the impact on your business.

Employees can be only as productive as their company’s tools let them be.  Even the hardest working person who requires zero sleep cannot move heaven and earth.  Many New Small founders know from their previous jobs the frustration of having to make do with outdated technology.  As such, they do not want their employees to struggle using inadequate tools.  The New Small wants -and needs- their employees to be as productive as possible.  Emerging technologies are crucial in this regard, especially collaborative ones.

Before giving you examples of successful New Small business owners (and there are plenty of great stories in the book), Simon explains the evolution of technology and the impact it can have on your business.  Simon refers specifically to “The 5 Enablers” as follows:

  1. Cloud Computing
  2. SaaS
  3. Free and Open Source Software
  4. Mobility
  5. Social Technologies

Once you understand these “game-changing” technologies and the impact they can have on your business, and combine that knowledge with the real world examples in the book, you’ll be ready to enter the realm of the New Small.  Kudos to @philsimon for combining technology and business insights in one book that is well written and so densely packed with nuggets of insight and inspiration that it will certainly become more of a “operational reference guide” in the future.

I recommend this book to any small business owner that embraces the fact that change is inevitable/ongoing and you must be ready and willing to adapt to the uncertain world around you.

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