Posts Tagged ‘retail’
By John Joyce on November 9, 2009 - Comments 1
I came across this video clip over the weekend and it’s a great illustration of harnessing your passion to fuel business success. John Nese was able to take a childhood idea and turn it into a thriving niche retail business that empowered him to tell the giants of the industry (Coke and Pepsi) that he wasn’t interested in selling their products. I almost felt like I was watching a scene from the movie “Being There” because Mr. Nese makes everything so easily understandable. His passion is undeniable and it goes beyond just being a soda pop enthusiast. Here are my takeaways from this great story:
1. Know your customer.
2. Know your product.
3. Know your market.
4. Maintain a clear vision and execute.