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Building Your Online Marketing Ecosystem Part II: Start The Conversation

By John Joyce on March 2, 2010 - Comments 1

Previously, I discussed building the foundation for your online marketing ecosystem by crafting your core message and consistently communicating it to your target audience by using the many online tools available to small business owners today.  But what are those tools?

Online Marketing Ecosystem for Small Business

Click Image to View Interactive Online Marketing Ecosystem

Several weeks ago, Chris Brogan wrote about using mind mapping to collect his thoughts and organize information for blog posts, speeches, etc.  I did some research and found a product called MindMeister that has allowed me to create a graphical representation of the online marketing universe.  Since there are so many communication tools/services/platforms available, I’ve decided to break it down into bite size pieces starting with the easiest and most cost effective way for you to begin promoting your business online.


The most powerful tool in your “let’s get found online” arsenal is a blog.  The top six blog platforms are listed in the graphic above with the most popular being WordPress.  ( I use WordPress for my blog and also as the Content Management System for my website)  I think WordPress is the best platform simply because of the seemingly endless supply of useful plug-ins and widgets that extend its functionality.  But, regardless of the platform, the most important advice I can offer is to make sure you choose a self-hosted solution. (see my post from Friday for more details)  And, finally, here are six reasons why your business needs a blog:

  • Boost your organic rank (by consistently reiterating your core message and keywords)
  • Position yourself and/or your business as THE subject matter expert(s) which increases your “authority” with the search engines.
  • Start conversations with prospects, customers and peers by posting thought provoking advice, stories and anecdotes.  Believe it or not, blogging is very much a two way street.
  • Firmly establish and manage your online reputation by consistently sharing useful information with the very people who are searching for you online.
  • Your site visitors can choose to subscribe to your blog and receive the information in a way that suits them best – via email, straight RSS feed, or within their favorite feed reader.
  • The only cost you incur with blogging is time.

Start the Conversation + Maintain Consistent, Quality Content = Acquired Authority and Trust


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