Will Bing Twitter Help Your Small Business?

By John Joyce on October 22, 2009 - Comments 0

First, Microsoft surprised us when they released bing and it was actually a useful alternative search engine.  Now, they’ve surprised again by beating Google to the “Twitter Integration Party”.  Instead of being sequestered to the Twittersphere, small business tweeters will now gain exposure to the 80% of internet users who don’t use Twitter.

Ping and FriendFeed allow you to distribute your “microcontent” across all social networks and, now, Bing (and, yes eventually Google) will index not only the text of the tweet, but the link content as well.  I’m not sure if there will be an adjustment required by users based on how the information will be presented but there didn’t seem to be an issue when Google added images and video to their search engine.

This is pretty powerful stuff for a small business owner and should allow them to expand their online presence without significant effort.