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Google Analytics: More Powerful, Flexible And Intelligent

By John Joyce on October 26, 2009 - Comments 0

Math backgroundAmost a year after everyone’s favorite Analytics Guru, Avinash Kaushik, unveiled significant new Google Analytics features, they’ve added another impressive round of enhancements.  The real value of this latest upgrade is that GA continues to automate the process of answering the big question in web analytics -  “why?”

Google Analytics had always lacked the ability to take a more granular look at data and be able to slice an dice information on the fly.  According to the announcement on Google’s blog, GA has now become more powerful, flexible and intelligent:

Engagement Goals – Measure user engagement and and branding success.

Expanded Mobile Reporting - Track mobile websites and mobile apps.  Initial release will support tracking of PHP, Perl, JSP and ASPX sites.

Advanced Analysis Features – Remember when Microsoft introduced pivot tables in Excel?  This type of functionality was added to GA last year and now, you can filter the rows in a table based on different metric conditions.

Multiple Custom VariablesYou can now define and track visitors according to visitor attributes, session attributes and page-level attributes.

Sharing Segments and Custom Report Templates - You can share the URL link for a report with anyone who has an Analytics account and a pre-formatted report template will automatically be imported.

Analytics Intelligence (I can’t wait to try this feature) – This feature is based on a new algorithmic driven intelligence engine.  The gathered information will generate alerts when there are significant changes in the data patterns of your site metrics and dimensions.

Custom Alerts – Set your own alert criteria and identify delivery mechanism.

Google continues to enhance the most powerful FREE tool on the internet and business owners should do their best to take advantage.

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