Building Your Online Marketing Ecosystem Part IV: Quick Hits
By John Joyce on March 5, 2010 - Comments 2
Even if you’re not microblogging yet you’ve definitely heard of Twitter. Now there’s an entire category of similar tools available that I call Microcollaborsation platforms which allow you to present quick, concise messages to your target audience. The only tool I have experienced from the graphic below is Twitter so that’s where I’ll focus my comments.
Click Image to View Interactive Online Marketing Ecosystem
Everyone has a different system for consuming their daily dose of news and information so you need to make sure you’re presenting your message in the most effective manner for each area of your ecosystem. In this case, let’s assume you have written a blog post and now you’re ready to alert the Twitterverse of your incredible wisdom and knowledge with respect to [insert subject here].
For Twitter, your headline has to grab the reader and compel them to click on the link. So, as you develop your “hook”, ask yourself these questions:
- Is this relevant to my target audience?
- Would my target audience find value in this information?
- How do I create a sense of urgency?
- How is this information different?
Once you get the hang of it, you’ll want to add some operational efficiencies to the process which I will outline in a future post. But, for now, go create some great content, put yourself in the shoes of your target audience and showcase your expertise.
[I will be publishing the online marketing ecosystem graphic (with links) in the coming weeks so stay tuned]
Comments (2)
Howdy. This really is kind of an “non-traditional” question , but have other site visitors asked you how have the menu bar to look like you have it? I also have a weblog and am really planning to change around the design, however I am frightened to death to wreck havoc on it for concern of the search engines punishing me. I’m extremely not used to all this …so i am just not positive precisely how to try to to it all yet. I’ll just keep working on it one day at a time Thanks for any help you can offer here
If you can get more Twitter followers, then you will be in a very nice position to use the Twitter marketing to get more traffic and buyers.|Automation is a needed way for you to be effective to talk to your Followers without having to be at your computer the whole time.