3 Things That Should Make A Small Business Owner Thankful

By John Joyce on November 25, 2009 - Comments 4

We’re living in a time where credit has dried up, the SBA seems to be stuck in quicksand and our government is bent on dictating healthcare legislation that will have a devastating impact on small businesses across the country.  So, what’s there to be thankful for?  Plenty.  Here are my top three:

1. We’re lucky enough to be in the middle of a marketing revolution and are only limited by our imagination and drive to succeed. So, let’s forget about the things we can’t control and perfect the ones we can.  We’re not sending out postcards and then sitting by the phone “hoping” someone will call.  We’re building brands and perfecting our methods for being found online.  We’re building communities.  We’re building trust.  We’re building the foundation for success.  This is really cool.
2. There is an almost unlimited number of marketing tools and services available for free. We’re talking high quality, high value tools that allow us to develop a more scientific approach to the art of marketing.  As our marketing efforts evolve, we’re able to measure success and adjust our tactics accordingly.  Automation allows us to focus on our core business.
3. We’re being forced to do more with less and this is a lesson we must all remember as we eventually head into economic recovery.  Just because we’re in a difficult economy doesn’t mean that we’re destined to fail.  Conversely, a strong economy doesn’t give you a green light to start blowing money on expensive  PPC campaigns.  Always operate within your means and be prepared for a rainy day.

Let’s stay positive and finish out the year strong.  Happy Thanksgiving!