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Stop What You’re Doing And Confirm You’ve Done These 3 Things!

By John Joyce on February 26, 2010 - Comments 0

3 Things Small Businesses Need To DoIt’s Friday and we’re all busy trying to close out the week strong but there’s no time like the present when it comes to improving your chances of “being found” online.  I continue to see websites that could substantially improve their SEO with very simple changes but, for whatever reason, it never gets done.  So, I recommend you check the following and fix (if not today, over the weekend):

Page Titles: Do you have page titles?  Do you succinctly describe the value you offer?  If the answer is, “no”, get to work.  Your page titles can be the most important search copy on your entire site.  Experiment.  Try different copy and see what performs best.

Blog: Your blog is also very important to organic rank so you need to make sure your site, http://www.yourdomain.com, gets credit for that content.  This means you don’t want http://yourdomain.blogger.com or http://yourdomain.wordpress.com because the content is separate from your website.  Secondly, if you self-host your website, you want your content in a subfolder and not a subdomain. http://blog.yourdomain.com is seen by the search engines as a different domain, therefore, the content is not credited to http://www.yourdomain.com.  We recommend you use http://www.yourdomain.com/blog instead.

301 Permanent Redirect: Do you know if http://yourdomain.com is permanently forwarded to http://www.yourdomain.com?  It seems like this is already done because they both take you to your website, right?  The easiest way to check is to visit http://bit.ly/duz3xu and type in http://yourdomain.com and click the “check redirects” button.  Here are the results from my check:

Checked link: http://thesmallbiznest.com

Type of redirect: 301 Moved Permanently

Redirected to: /

If you don’t know how to do these things yourself, check with your hosting company, website developer and blogging forums for step by step directions pertaining to your specific configuration.

Good Luck!

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