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Building Your Online Marketing Ecosystem Part IX: Crowdsourced Buzz

By John Joyce on March 23, 2010 - Comments 1

small businesses using crowdsourcing to create buzz

We "digg" the stuff you write on your blog!

If the first two requirements of effective blogging are 1) an enticing headline and 2) valuable content, then #3 would be choosing a topic that is so hot that your readers are going to share it with the masses on sites like Digg and Reddit.  These types of crowdsourced buzz platforms allow the collective community to drive awareness and create buzz around user submitted news and blog posts.  As you have more than likely already learned,  the more posts you write, the better you’ll be able to understand what type of headlines and content are catching people’s attention and you’ll begin to discover your “voice”.  Promoting your blog to these platforms is a bit different from the basic SEO strategy implemented within your site, so I’ll review some of the specifics to help you develop your own “external buzz strategy”.  (Since Digg is currently the most popular platform, I’ll use that as my point of reference when citing examples and tactics)

Crowdsourced buzz for small business

Click image to see interactive online marketing ecosystem

Once a post makes it to one of these sites, you can notify your network to start fanning the flames by voting and forwarding the link.  Of course, as is true with many of these “exposure platforms”, there is etiquette that must be followed in the course of presenting content to the masses.

Here are a few tips:

  1. Don’t submit your own content to Digg.  If possible, ask friends to submit for you.
  2. If your friends are going to submit your content, make sure they also submit additional content from other sources at the same time.
  3. As mentioned in the beginning of this post, write a compelling headline and description.
  4. Be active in the Digg community by voting, developing your profile and inviting friends.

This might sound like a lot of work but getting “Dugg on Digg” can drive substantial traffic to your site.  Actively participate in the community and you should be justly rewarded.

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