By John Joyce on March 22, 2013 | Comments (0)
I have always seen Klout as a unique way to get an exclusive offer in front of influencers and potential new customers but, never really considered it a “business class” marketing platform. With the announcement of Klout for Business this week, companies will now have access to a complimentary set of analytic tools with detailed insights into how and where influencers are engaging with their brands in social media.
After running a couple of perks on the Klout network in the past myself, I was frustrated by the lack of feedback and analytic insights so I’m pleased to see this functionality coming to fruition. Klout is collecting such valuable data regarding the interactions between so-called “digital influencers” (of whom Klout claims to reach 70%) and prospective consumers of your products and services, that it seems like a logical progression to move in this direction.
What Does Klout for Business Offer?
Klout for Business will continue to develop into a portal where we intend to help brands and agencies streamline their understanding, management and engagement with this important segment of the digital population. Our goal is to help brands and influencers build relationships that transcend the current advertiser-consumer dynamic.
The delivery of Klout for Business wisdom will come in the form of a dashboard where brands will be able to easily understand (1) their audience; (2) optimizing their reach within the appropriate networks to reach their target influencers; (3) popular topics within their core target; and (4) the top conversations and “moments” driving their campaign. (see sample below)
Klout is just starting the process of beta testing this new service so head over to their site and sign up if you want to help guide this effort and empower you to nurture your relationships with key influencers and cultivate your brand.
By John Joyce on February 21, 2013 | Comments (0)
If your business is in growth mode and you’re ready to promote from within, you need to develop a formal process for identifying, interviewing and elevating your star players. There are many reasons why you would choose to search internally as opposed to looking for outside candidates as highlighted by this list from the NFIB. The continuous theme here is the fact that you need to formalize a process to ensure a systematic approach:
- Management should meet with employees being considered for promotion and discuss possibilities with them. An employee should never be promoted without first having the opportunity to give input regarding increased time commitment, increased or changed job responsibility and overall career direction.
- Promotion from within should not be approached in a random fashion. Career paths and the potential for promotion should be laid out for employees even during the hiring process. This sets up a systematic channel for promotion, organizes management as they look for potential employees to promote and minimizes the potential for jealous behavior.
- When two or more employees are vying for the same promotion, it’s essential that those who lose out do not feel that any hidden agenda was involved. The entire process should be transparent. Don’t wait until the big company meeting to make the announcement—leaving those who didn’t get promoted surprised, disappointed and possibly embarrassed.
Now, you’re a small business, so the process shouldn’t become overly intricate and cumbersome but it needs to be consistent. Let’s face it, it’s not like you’re picking the next Pope. (see below)
By John Joyce on November 20, 2012 | Comments (0)
Small business owners are excited about Small Business Saturday—some 34 percent say it’s the most important shopping day of the holiday season, compared to 24 percent who cited Black Friday and 14 percent who cited Cyber Monday. (Thirty-seven percent said all the days were equally important.) Eight out of 10 expect their sales to increase compared to Small Business Saturday last year.
Get more details over at Revenue Architects now.
By John Joyce on July 18, 2012 | Comments (0)
Infographics are quickly becoming the bane of the web mostly due to the lack of actual or accurate data to support the pretty picture that has been designed as a delivery vehicle.
You need look no further than recent comments by Matt Cutts in an interview with Eric Enge where he discusses the importance of not only creating original content but making sure you’re bringing unique and valuable information to the table. And by ‘valuable’ I mean accurate insight that is easily consumable. Matt voices his apprehension with infographics, “What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.”
Visual.ly, the website that brings together designers and businesses in need of infographics, understand the need to create compelling and accurate data visualizations as a part of an effective content strategy. If you haven’t checked out Visual.ly, you should definitely give it a try. You can create some fun Facebook and Twitter infographics but, if you want to create truly compelling infographics for your business, you should probably leave that up to the 32K designers in the Visual.ly community.
Anybody can create a PowerPoint presentation but that doesn’t mean anybody should. We’ve all learned in business that it’s best to leave that type of project to the professionals and now we can say the same about infographics.
Do you have any infographic stories to share?
By John Joyce on June 28, 2012 | Comments (2)
Verizon launched its Share Everything Plan today which finally allows you to share voice, text and, yes, data across multiple devices. If you already have a personal plan with Verizon where multiple devices are being managed with separate data plans, it might make sense to look into this new option to see if you can bring your monthly costs down.
You can actually use this Cost Calculator to compare your existing monthly spend with a new Share Everything Plan to see if there is going to be any savings for your particular scenario. In most cases, it appears that the cost of the new plan is either the same or slightly cheaper. There is also the potential for savings for an individual or family with only two devices.
A typical family plan comparison would look like this:
Old Verizon Family Plan
- 2000 minutes for 4 phones = $120
- Unlimited texting = $30
- 3 data plans (2GB each) = $90
- 1 mobile hotspot (2GB) = $20
- 2 tablets (2GB each) = $60
- Total =$320
There would be a $10 a month savings if they purchased a comparable configuration using the Share Everything Plan.
New Verizon Share Plan
- 2 tablets = $20
- 1 hotspot = $20
- 3 smartphones = $120
- 1 feature phone = $30
- 12 GB of data = $120
- Total = $310
A smaller family plan comparison would break down as follows:
- 1400 voice minutes = $90
- 2 data plans (2GB each) = $60
- 1000 text messages = $20
- Total = $170
- 2 smartphones = $80
- 4GB of data = $70
- Total: $150
In this case, there is a monthly savings of $20.
What do you think?
UPDATE: Although I had kept my unlimited data plan after Verizon phased out that option, I was never going above 1G of usage. So, I decided to take the plunge and migrate to the Share Everything Plan. The real benefit for me is being able to upgrade feature phones to smartphones without having to pay an additional $30+ per month for a separate data plan. It’s now just an additional $10 per month for a smartphone using the Share Everything Plan.