Posts Tagged ‘believe’
By John Joyce on April 13, 2010 - Comments 0
Good morning/afternoon, my name is John/Jeff and I would like to empower/scare you with some scientific research data that illustrates how great/terrible the outlook is for small business owners.
Yesterday, the American Chamber of Commerce Executives (ACCE), SCORE, and the Association of Small Business Development Centers (ASBDC), along with Constant Contact, released survey results stating that Seventy-nine percent of small businesses revealed a confident to neutral outlook for the U.S. economy over the next 12 months.
Key findings from this survey of nearly 7,000 small business respondents are as follows:
– Small businesses anticipate growth in 2010
– Small businesses are doing more with less
– Small businesses look for new efficiencies as costs increase
– Small businesses question government support
However, this morning, the National Federation of Independent Business monthly business index stated, “U.S. small business owners have little confidence in the economy and are in no rush to hire or expand, despite signs the recovery is picking up”. The interpretation of this number is extremely negative and points to a lack of confidence in the economy but, more importantly, a realization that Congress and the Obama administration have offered nothing to help small businesses grow during these difficult times.
So, what does this mean? Are things good or are they bad? I’ve begun to just chuckle at this type of seemingly impossible conflict of data collected from the same overall pool. I’m sure both are scientifically sound but to have such disparity in results is confounding for business owners. Should we double-up or start building the fallout shelter?
Maybe we should just stop reading the news. Either way, the only thing that matters is your personal experience and, in many cases, what your instincts tell you. We all have to be cautions in uncertain times but must also recognize when to take risk and build our own foundation for recovery and growth.
By John Joyce on February 15, 2010 - Comments 0
Today is a day for us to focus on the task at hand and to challenge ourselves to experiment, invent and “build greatly”. As small business owners we have the opportunity to make a difference and to do so on our own terms.
By John Joyce on January 20, 2010 - Comments 0
Who knew we would get a Marketing 101 lesson from newly elected US Senator, Scott Brown, these past few weeks? His strategy was so simple yet so difficult to execute:
Listen - Every business owner gets excited about telling the masses about their “groundbreaking” new product or service. We rattle off features, platforms, technologies, widgets, gadgets, and whatever buzz words we can muster. But, in many cases, messaging is developed in a vacuum and isn’t based on actual feedback from the target audience. Scott Brown spent a great deal of time visiting with people, especially small business owners, to find out if the citizens of Massachusetts were seeking the same kind of change he had in mind.
Know Your Audience – Portfolio.com mentioned some very interesting numbers in an article today that identified the political makeup of small business owners in this country:
- 45% identify themselves as Republican
- 25% identify themselves as Independent
- Only 22% identify themselves as Democrat
Be Passionate – People will eventually figure out whether or not you actually believe what you are preaching. If the fire inside is genuine, you will gain the trust and commitment of dedicated followers.
Present a Consistent Message – Take the first three ingredients and mix. Test and tweak until a clear and concise message is crafted. Utilize all appropriate channels and mechanisms to get the word out and empower your supporters to become evangelists.
By John Joyce on November 9, 2009 - Comments 1
I came across this video clip over the weekend and it’s a great illustration of harnessing your passion to fuel business success. John Nese was able to take a childhood idea and turn it into a thriving niche retail business that empowered him to tell the giants of the industry (Coke and Pepsi) that he wasn’t interested in selling their products. I almost felt like I was watching a scene from the movie “Being There” because Mr. Nese makes everything so easily understandable. His passion is undeniable and it goes beyond just being a soda pop enthusiast. Here are my takeaways from this great story:
1. Know your customer.
2. Know your product.
3. Know your market.
4. Maintain a clear vision and execute.
By admin on April 16, 2009 - Comments 7
Do you have an idea for a new business? Is it a little bit “outside of the box”? If you truly believe you have an
idea/invention/business that brings value to the market, then put your head down and push the rock forward. Don’t listen to the cynics out there. Those are the same people who would never take the risk and they don’t have the confidence that you have.
If you can dream it, you can do it. Everyone looked at Susan Boyle on “You’ve Got Talent” and jumped to the conclusion that she would not be successful. They were dead wrong.
If people look at your idea and doubt you or doubt that you can be successful in a down economy, they’re wrong. Watch this clip, be inspired and enjoy the success you know you’re capable of achieving.
(YouTube wouldn’t let me embed this video, sorry for the primitive link)